Old school men’s attire.

hab·er·dash·ery | /ˈhabərˌdaSH(ə)rē/ | noun

The kind of gear you throw on for a bonfire, a brewery, or Friday night lights—and somehow still look put together.

Back of a dark gray T-shirt with white text and graphics, reading "DUB P APPAREL WELCOME TO THE HAB LAB Not your grandpa's haberdashery GUTHRIE CENTER, IOWA EST. 2022" with a hat, pair of scissors, and spool of thread graphic.

Not Your Grandpa's Haberdashery

Dude-Wear for Guys Who Don't Overthink It

The Hab Lab is a man-tique at heart.

A curated retail experience designed with guys in mind.

But ladies, don't think we forgot about you!

Shop our custom apparel for yourself, find the perfect gift for the men in your life, or just enjoy browsing a store that's anything but ordinary.

Quality gear, unique finds, and

custom options for everyone.

Come see what makes us different.

Shop Your Dude Wear

What’s In The Mantique

  • Display of ten baseball caps with various logos and designs on wooden shelves in a retail store, with clothing racks and a promotional banner above.

    Hats

    From trucker caps to beanies, snapbacks to dad hats—because every head deserves good coverage.

  • Display of various athletic shoes and accessories on black metal racks in a retail store.

    Shoes & Footwear

    Step up your game with footwear that's built for the real world. We're talking boots that can handle a worksite, shoes that transition from the office to the weekend, and kicks that just feel right.

  • A rack of men's button-up shirts, including a blue and white striped shirt with a brand tag 'Cutter & Buck'.

    Polos & Shirts

    Our polo and shirt selection covers everything from casual Fridays to golf outings, family gatherings to first impressions.

  • Folded gray sweatshirt with a DUB APPAREL tag on top, placed on a wooden surface.

    Pants & Bottoms

    Because you can't just wear a great shirt. Our pants selection delivers the goods—work pants that stand up to the job, jeans that fit right, and casual bottoms for when you're off the clock.

  • Gray quarter-zip sweatshirt with a small logo on the chest and a tag hanging from the sleeve, displayed on a clothing rack with other black and gray hoodies in a retail store.

    Hoodies, Flannels, & Half-Zips

    When the weather can't make up its mind or you need that perfect "just right" layer, this is your go-to gear. Cozy hoodies for cold mornings, classic flannels for that timeless look, and half-zips for when you need function and style.

  • A metal basket filled with white golf balls.

    Accessories

    The finishing touches that pull it all together. Belts, wallets, sunglasses, socks, golf balls with attitude—all the stuff that makes the difference between "wearing clothes" and "having your look dialed in."

What we’ve been working on around the shop

A man in a light gray jacket is inspecting or folding a piece of light-colored fabric or clothing in a storage or laundry room with metal shelves filled with folded clothes and plastic storage bins.
Person using a ruler to measure a fabric with a printed logo or design in a workshop or manufacturing setting.
A close-up of a rack of men's dress shirts hanging on black velvet hangers. The shirts are striped in various colors, with a prominent light blue and white striped shirt in the foreground. The shirts have tags indicating they are made from sustainabl
Folded navy blue T-shirt with a design featuring a musical staff, notes, and the text 'All About Music' on a wooden table.
A workspace with multiple embroidery machines, a desk with a computer and a chair, a whiteboard, a television showing a sports event, and various tools and materials on shelves and tables.
Decorative paper with text about welcoming a grandpa to a barbecue, featuring a hat, grilling fork, and barbecue grill, on a table.
Gray sweatshirt with a DUB APPAREL tag on top, placed on a wooden table.
A metal basket filled with white golf balls on a countertop.
Arranged bags on a wooden table, including a white quilted cosmetic bag with a yellow interior, a pink quilted bag, a black bag, and a larger quilted white bag with black straps, with handbags on a shelf in the background.
Display of various baseball caps on a shelving unit inside a retail store. The caps feature different logos and mascots, including some with the word 'Hawkeyes'. A clothing rack with T-shirts is visible on the right, and a backpack on a table to the
Display table with hats, sweatshirts, and bags inside a store.
Close-up of a Ricoma embroidery machine actively stitching a design onto fabric. The machine features multiple spools of thread and various control knobs, with a neon light illuminating the work area.
Exterior of a modern retail store with a red wood facade and gray metal siding, featuring large windows and a sign that reads "DUB P APPAREL" under a black awning.

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