Pick it. Make it. Wear it.
Custom Apparel On Demand
Pick a design from our rotating collection, choose your apparel, and we'll make it on the spot. Walk out wearing something exclusive, created right here in Guthrie Center.
Made for Fun. Made for You.
We Need a Creative Outlet, and Want You to Benefit
We love designing. We love creating. So we built a system where we get to keep making cool stuff, and you get instant access to it!
The design wall is our creative playground and your go-to for exclusive, on-demand gear. We're doing this because we love it, and we want you to love it too.
How it Works…
We've got 20+ exclusive graphics rotating in and out—Iowa pride, team spirit, witty one-liners, and designs you won't find anywhere else. See something you love? Snag it.
Pick it
Grab your apparel—shirt, hoodie, hat, whatever. We'll slap your chosen design on it right there in The Hab Lab.
Make it
Walk out with something no one else has. Post it. Flex it. Wear it proudly. You just got custom gear in under 5 minutes without placing an order weeks in advance. That's the Dub P difference.
Wear it
Some designs we have at the Guthrie Center now…
Apparel On Demand FAQs
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This is an in-store-only experience! You need to visit The Hab Lab in Guthrie Center to see the design wall, pick your graphic, and choose your apparel. We make it fresh while you're there—no online orders, no shipping. It's all about the hands-on, walk-out-with-it-now vibe.
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Most items are ready in less than 2 minutes, depending on what you choose. If you have 5-10 minutes, we will even embroider on-demand for you. You can hang out in the shop, go for a scenic walk at the park near by or browse around town while we work. Either way, you're walking out with custom gear the same day.
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Yep! The design wall rotates regularly. What's available today might not be here next month, so if you see something you love, grab it. These are exclusive, limited-edition designs created in-house—once they're gone, they're gone.
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For Apparel On Demand, you choose from the designs on the wall—that's what makes it quick and easy. But if you want something fully custom with your own design or logo, we can help with that too! Just ask, and we'll set up a custom apparel order for you.
Ready to Start Something?
Tell us what you’re thinking — big idea, rough sketch, or just the spark. We’ll help you get it right.